(This session is held in English)
The marketing landscape is complex and often impossible to navigate. It can lead to inefficient operations, sub-optimal ROI and an incomplete picture of your customer journey. Combine this with an inability to respond to business needs and you’ve got a real mess on your hands.
In this grab-n-go, we will dive into pragmatic real use cases on how to combine Google’s latest cloud technologies with a holistic marketing transformation program. We will show you how to de-clutter your marketing ecosystem and customer data to supercharge the customer journey and empower your business to leapfrog into the world of advanced customer analytics.
The key to marketing heaven lies in next-generation data analytics solutions and a different MarkTech system. The new technologies not only enable you to supercharge your marketing ecosystem – they will also enable you to scale it to supercharge the experience your customers are demanding.
Target group: CMOs, COOs, CIOs, CDOs and people interested in digital & data driven marketing transformation processes & data driven growth.
How your overall marketing strategy can ensure customers look at your company with one voice – even through multiple channels
How to create a single 360-degree view of your customers to create better and more relevant experiences
How to declutter your MarkTech stack and stand up a consumer marketing hub to democratize data throughout your marketing & customer experience ecosystem
How to get started in using ML and predictive modelling to find the optimal messaging cadence, content, offers and next best action across all channels
28/04/2020 | 11:00-11:30
Fredrik is an innovative engagement manager with strong client-facing background and a unique multi-disciplinary skillset in the intersection of Digital Strategy, Artificial Intelligence, and Cognitive Analytics. He has worked both in North American and Europe delivering a wide array of successful data science, data & digital strategy, and crowdsourcing projects for fortune 100 financial services, product, and public sector clients. He spearheads our Google partnership and Lead Deloitte Pixel™ (Deloitte’s global crowdsourcing capability) in the Nordics.
Henrik is Customer Engineer at Google Cloud. He has 23 years of experience from the consultancy and tech industry. The last 9 years with a focus on machine learning (ML) and AI, including generating insight from behavioural data from customers and consumers.