The Smart Factory

Digital Transformation and designing for a human experience

Think big. Start Small.


The iconic Swedish bed manufacturer Hästens made its debut in 1852. With a long tradition of manufacturing handcrafted beds from the finest materials, their brand – including the blue checked pattern – stands for premium quality and a guaranteed good sleep. In early 2018, Hästens saw the opportunity to improve their customer experience and grow their business. To enable this they identified the need for a scalable technology infrastructure to lay a foundation for growth. Their passionate staff were hampered by manual tasks and the modern customers expected more in terms of a tailored, seamless shopping experience.

In this frenetic, impersonal digital age, we believe that people want to be treated like humans and less a part of a homogenous customer experience. Organizations that go beyond delivering on customer experience to elevating the human experience will be better positioned to create more meaningful connections, foster loyalty, and ultimately drive growth.

When we focus on the human experience, we go beyond just showing up. We build relationships that matter. We seize attention, build love, inspire dreams, create connections, respect and recognize individuals, and build confidence. Come learn how Hästens is applying this thinking and positioning itself for growth.


Target group:





Key takeways


How to appraoch digital transformation: Think big. Start small. Scale quickly.

How to quickly align an executive team to ignite innovation and get started

How to put human experience at the heart of a transformation project


Hear how Hästens utilized Salesforce and Apple technology to build a customer centric architecture

Time and place:


Weidekampsgade 6, 2300 Copenhagen S.

20/11/2019 | 08:30-10:00



21/11/2019 | 08:30-09:00


speaker profile picture

Spyridon Maniotis

speaker profile picture

Henrik Rasmussen

Henrik is a Partner in Deloitte Digital in Denmark, having worked in consulting for 25+ years. Throughout his career he has delivered enterprise wide transformations, primarily based on packaged software. Henrik has led a number of global implementation including Coloplast, Carlsberg, Novozymes etc. He focuses on Industrial Products and Manufacturing clients.