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Next-gen consumer business

Let’s get personal

(This session is held in English)
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How will you handle next-gen consumers? This hard-to-get segment’s expectations are sky-high. Four, five, six seconds … and they have swiped on. If you want to play with the new consumer generation, attend this session and get inspiration on how to develop a 360-degree view of their patterns and interests.

 

Think digital first. An easy-to-use, personalised and relevant digital experience should be the priority for all consumer-facing businesses today. The average consumer has grown to expect a certain level of digital sophistication when making purchasing decisions. A simple and intuitive user interface, relevant product recommendations and personalised content targeted a consumer marketing segment are the cost of entry into today’s digital world.

 

This Grab’n Go session will focus on the key considerations when transforming a digital business. In conjunction with Adobe, one of Deloitte’s premier content partners, we will discuss how to develop quick-to-market digital functionality built on a flexible and reliable platform.

 

Target group: Digital marketers, professionals managing digital content and customer acquisition as well as people who work with email campaigns, digital asset management, content management and data analysis.

 

Level:

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Key takeaways

 

    • Insight into today’s digital consumer expectations. 

    • How to develop targeted customer journey use cases that provide immediate customer benefits.

    • Why automation of acquisition and loyalty strategies is essential. 

    • How to centrally manage customer segments for continuity, content and creatives for consistency, and analytics for a full 360-degree view. 


Time and place:

 

Weidekampsgade 6, 2300 Copenhagen S.

31/10/2018 | 08:30-10:00

 

Webinar

01/11/2018 | 08:30-09:00

Speaker

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Joshua Eli Young

Joshua Eli Young is a Senior Manager at Deloitte Digital Consulting and is responsible for leading the Adobe partnership growth across the Nordic region. He has over 18 years of digital experience ranging from hands-on development, enterprise architecture, delivery management, and marketing strategy.