How will you handle next-gen consumers? This hard-to-get segment’s expectations are sky-high. Four, five, six seconds … and they have swiped on. If you want to play with the new consumer generation, attend this session and get inspiration on how to develop a 360-degree view of their patterns and interests.
Think digital first. An easy-to-use, personalised and relevant digital experience should be the priority for all consumer-facing businesses today. The average consumer has grown to expect a certain level of digital sophistication when making purchasing decisions. A simple and intuitive user interface, relevant product recommendations and personalised content targeted a consumer marketing segment are the cost of entry into today’s digital world.
This Grab’n Go session will focus on the key considerations when transforming a digital business. In conjunction with Adobe, one of Deloitte’s premier content partners, we will discuss how to develop quick-to-market digital functionality built on a flexible and reliable platform.
Target group: Digital marketers, professionals managing digital content and customer acquisition as well as people who work with email campaigns, digital asset management, content management and data analysis.
Insight into today’s digital consumer expectations.
How to develop targeted customer journey use cases that provide immediate customer benefits.
Why automation of acquisition and loyalty strategies is essential.
How to centrally manage customer segments for continuity, content and creatives for consistency, and analytics for a full 360-degree view.
Weidekampsgade 6, 2300 Copenhagen S.
31/10/2018 | 08:30-10:00
01/11/2018 | 08:30-09:00
Joshua Eli Young is a Senior Manager at Deloitte Digital Consulting and is responsible for leading the Adobe partnership growth across the Nordic region. He has over 18 years of digital experience ranging from hands-on development, enterprise architecture, delivery management, and marketing strategy.
Jamie has worked in digital marketing for 20 years, 12 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in digital marketing for Adobe in EMEA and APAC, covering the South East Asia region.